Monthly Archives: July 2014

DBusiness/Crain’s Detroit Business: Carbon Media Grows Online Presence With Digital Acquisitions

BINGHAM FARMS, Mich., July 22, 2014 – Carbon Media Group, the largest producer of digital content for those who live, work and play outdoors with a network of more than 500 websites, announced the acquisition of 36 digital properties from San Marcos, Texas-based Group Builder, a company focused on building and fostering online communities. Hyaat Chaudhary, CEO of Carbon Media Group, made the announcement.

The acquisition continues to build upon Carbon Media Group’s clear leadership in the digital media and content creation space for outdoor enthusiasts. The largest website in the acquisition is Homesteading Today, a digital community focused on providing information, tips and best practices for creating a lifestyle of self-sufficiency, with topics including agriculture, livestock, country living, homemaking and more. The website boasts nearly 48,000 active participants and reaches more than 750,000 unique visitors each month.

“Carbon Media Group is committed to creating, curating and sharing the most compelling content for a wide variety of outdoor enthusiasts,” said Chaudhary. “From fishers to farmers, this acquisition further enhances our position as the leading provider of digital content focused on the outdoors, action sports and agriculture.”

Carbon Media Group is the world’s largest digital media property focused on creating and sharing content for a wide variety of outdoors activities, reaching more than 22 million unique visitors a month according to ComScore. This makes Carbon Media Group a top 20 sports property in North America—a distinction shared with high-profile sports networks such as ESPN, Yahoo! Sports and Bleacher Report. In addition to their expansive network of digital properties, Carbon Media Group works with national brands—from consumer giants such as Chevrolet, Energizer, Michelin, and The Home Depot to AGCO, BASF, Bayer CropScience, DuPont, John Deere, Monsanto, and Syngenta in agriculture—to create innovative digital advertising campaigns tailored towards its audience.

About Carbon Media Group
Bingham Farms, Mich.-based Carbon Media Group is the largest producer of digital content for outdoor enthusiasts in the world. Through its multi-channel digital ecosystem, Carbon Media Group is devoted to connecting brands with this critical and growing audience. In addition to its more than 500 websites for outdoor, action and agriculture enthusiasts, Carbon Media Group boasts a network of outdoor-related YouTube channels and CarbonTV.com—a dedicated network of original, high-production-value video content not found anywhere else. For more information, visit www.carbonmedia.com.

Source: DBusiness, Crain’s Detroit Business

FOR MEDIA & PRESS INQUIRIES:

Luke Capizzo
248.258.2333
pr@carbonmediagroup.com

Green Bay Press Gazette: Packers Getting a Visit from TV’s ‘Small Town Big Deal’

Small Town Big Deal” is headed to Titletown this week to film an episode.

The digital TV series that celebrates stories of success, innovation and history in small towns throughout the country will be in Green Bay Monday and Tuesday to visit the Green Bay Packers and the original Cheesehead factory for an upcoming show. Hosts Jann Carl, who spent 14 years as an anchor on “Entertainment Tonight,” and Rodney Miller will accompany the crew.

“Small Town Big Deal” is in its fourth season and airs on CarbonTV, an online video network focused on outdoor-related programming. The show has been to Wisconsin in the past, including visits to Lake Geneva and the world lumberjack championships in Hayward in 2013.

A premiere date for the Green Bay episode has not yet been announced.

Source: Green Bay Press Gazette

FOR MEDIA & PRESS INQUIRIES:

Luke Capizzo
248.258.2333
pr@carbonmediagroup.com

Cheboygan Daily Tribune: Mackinac Island featured on digital TV program

Small Town Big Deal,” a digital television program which highlights great stories in small towns across America and airs on CarbonTV, filmed an upcoming episode of the show on Mackinac Island June 21 and 22.

Hosts Jann Carl and Rodney Miller visited Jack’s Livery to drive their own horse and buggy, and visited Ryba’s Fudge to film how fudge is made.

The hosts also had afternoon tea at the Grand Hotel and interviewed the Mayor of Mackinac Island during the filming.

“I’m very excited about being able to rent and take out a horse and buggy on our own!” said Carl. “I don’t really know where else you can do that. Also, I’m pretty excited to help make some of that very famous Mackinac Island fudge!”

Season four of “Small Town Big Deal” is currently underway with new episodes premiering on CarbonTV weekly, and older episodes are available to stream.

CarbonTV is driven by Carbon Media Group, the largest producer of digital content for outdoor enthusiasts with a network of more than 500 digital properties – including CarbonTV.

Since its launch in 2013, CarbonTV has had more than 575,000 plays, 20,000 registered users, more than one million visits and 80,000 hours of streaming video delivered.

The network currently has more than 40 shows available for viewers.

Source: Cheboygan Daily Tribune

FOR MEDIA & PRESS INQUIRIES:

Luke Capizzo
248.258.2333
pr@carbonmediagroup.com

WWJ–Great Lakes IT Report: Leaders & Innovators Interview with Hyaat Chaudhary

Carbon Media Group produces digital content for outdoor enthusiasts, connecting brands through digital and content advertising. In addition to its more than 600 websites for the outdoor, action, and agriculture industries, Carbon Media Group has a network of YouTube channels and recently launched CarbonTV.com. Clients include Allstate, Home Depot, Chevrolet, and John Deere. Under Chaudhary’s leadership, Carbon Media Group increased its revenue by more than 30 percent in 2013 and plans to hire an additional 20 employees this year. The company was named one of the Detroit Free Press’ Top Workplaces in the state of Michigan and one of the 2014 Michigan 50 Companies to Watch. Prior to joining Carbon Media Group, Chaudhary spent seven years in venture capital and private equity, as well as founding and serving as the CEO of eBrands, an ecommerce company. He received his bachelor’s degree in business administration with a concentration in finance and accounting from Emory University and an MBA from the University of Michigan.

WHERE BORN: “Toledo, Ohio.”

MOST INFLUENTIAL PERSONS: “My father, mainly because he grew up in a small village in Pakistan as one of 13 kids and his parents died when he was 12. He made his way here, became a doctor, raised four sons, and provided us with the best education in the world.”

LAST BOOK READ: “I just finished The Five Dysfunctions of a Team by Patrick Lencioni.”

WORDS THAT DESCRIBE ME: “Positive, innovative, ambitious.”

WHERE MY FIELD/INDUSTRY IS HEADED: “The advertising world is always changing but we’re spending more and more time online and on devices. And the advertising industry is absolutely moving in that direction. The cable world and broadcast world will be completely different in five years as everything becomes digital.”

FAVORITE TECHNOLOGICAL GADGET: “I have a slew of home automation gadgets that I control mainly from phones or computers, such as connected lights, security camera, and my TV.”

FAVORITE PLACE: “For our five–year anniversary, we went on safari in Africa to Kenya and Tanzania and it was amazing. After the safari, we went to an island called Zanzibar, and it’s completely untouched.”

FAVORITE HOBBIES: “I grew up playing ice hockey. Also, skiing and anything on the water – I feel at peace when there’s water around me.”

FAVORITE FOOD: “French fries with a fair amount of salt.”

MY HIDDEN TALENT: “I grew up playing chess with my brothers and dad and got really good to the point where I was the top player in Ohio and one of the top in the country. I went to nationals and was trained by two Ukrainian grand masters who tutored me.”

HOW I WANT TO BE REMEMBERED: “As somebody who pursued my dreams and wasn’t afraid to pursue my dreams while being an amazing husband and father.”

Source: WWJ–Great Lakes IT Report

FOR MEDIA & PRESS INQUIRIES:

Luke Capizzo
248.258.2333
pr@carbonmediagroup.com

AgriMarketing: Carbon Media, AgriCharts Announce Content Sharing Agreement

Carbon Media Group, the largest digital network for outdoor enthusiasts and farmers, and farming data and technology leader AgriCharts (a division of Barchart.com, Inc.) have announced a partnership connecting their networks to increase value for advertisers and content quality for clients.

Hyaat Chaudhary, CEO of Carbon Media Group and Duane Robison,Vice President of Sales for Ag, made the announcement.

“The opportunities in agriculture are truly immense and growing. Being a ‘preferred partner’ will help us better drive interaction between leading brands and farmers across the country,” said Chaudhary.

“As one of the top content and data providers in the agricultural space, and with their deep connections with grain elevators and cooperatives nationwide, AgriCharts gives us unequaled reach into this market and unparalleled exposure for our clients.”

Approximately 60 websites from AgriChart’s network are connected with Carbon Media Group to share promoted digital content. The number of partnered sites is expected to increase to more than 100 by 2015.

AgriCharts offers its clients access to everything from commodity pricing and weather to national agricultural news.

“Working with an advanced digital ad leader like Carbon Media Group will provide more opportunities and more revenue for our clients,” said Mark Haraburda, AgriCharts managing director.

“Digital connectivity is a critical part of agriculture today, and now we can help our clients better reach broad audiences quickly, or hyper-target geographically, demographically or even by crops or products to deliver the right messages.”

Carbon Media Group is the largest producer of digital content geared toward those who live, work and play outdoors with a network of more than 600 websites, including the farming-focused Ag network.

The company also works with national brands-from consumer giants such as Chevrolet and The Home Depot to AGCO, BASF, Bayer CropScience, DuPont, John Deere, Monsanto, and Syngenta in agriculture-to create innovative digital advertising campaigns. Its CarbonTV video channel, launched in early 2014, features a number of farming programs including the original series, Growing Season and the rural-focused Small Town, Big Deal.

About Carbon Media Group

Bingham Farms, Mich.-based Carbon Media Group is the largest producer of digital content for outdoor enthusiasts. Through its multi-channel digital ecosystem, Carbon Media Group is devoted to connecting brands with this critical and growing audience. In addition to its more than 600 websites for outdoor, action and agriculture enthusiasts, Carbon Media Group boasts a network of outdoor-related YouTube channels and CarbonTV.com-a dedicated network of original, high-production-value video content not found anywhere else. For more information, visit www.carbonmediagroup.com.

About AgriCharts

AgriCharts (www.agricharts.com), a division of Barchrt.com, Inc., which provides market data solutions to the equity, futures, mutual fund and foreign exchange markets, provides agricultural information and technology services to the agricultural industry. AgriCharts’ services include agribusiness website hosting and management, market data and information, cash grain bid management, website content and real-time quote services. AgriCharts goal is to provide successful market data, information and technology solutions to meet the requirements of today’s agricultural industry.

Source: AgriMarketing

FOR MEDIA & PRESS INQUIRIES:

Luke Capizzo
248.258.2333
pr@carbonmediagroup.com

The Moultrie Observer/The Albany Herald: Sunbelt Agricultural Expo to be featured on digital TV show

MOULTRIE — Sunbelt Agricultural Expo will be featured in an upcoming episode of “Small Town Big Deal,” a digital TV series from former Entertainment Tonight anchor Jann Carl and Rodney Miller, former CEO of McCormick International.

The episode will air July 10 on CarbonTV.

“Small Town Big Deal,” celebrates the great stories of America by crisscrossing the country to visit the towns and communities shaping our nation and sharing the stories of amazing people, clever innovations and captivating history, according to a press release from CarbonTV.

The July 10 episode will showcase exciting opportunities on the forefront of agriculture including solutions to challenges most Southeast farmers confront, the press release said.

The episode will be available on CarbonTV, which is driven by Carbon Media Group, the largest producer of digital content for outdoor enthusiasts with a network of more than 500 websites.

Episodes will also air on RFD-TV.

More information on the The Sunbelt Agricultural Expo can be found on the Official Website.

Source: The Moultrie Observer and The Albany Herald

FOR MEDIA & PRESS INQUIRIES:

Luke Capizzo
248.258.2333
pr@carbonmediagroup.com