Monthly Archives: August 2014

Carbon Media’s Video “Serenading Cattle With My Trombone” by Derek Klingenberg Goes Viral

Carbon Media Group’s YouTube partner Derek Klingenberg, has amassed more than 5 million views for his most recent video, featuring him playing Lorde’s “Royals” on the trombone for his cattle.

The clip, posted through the farming-focused Carbon Media Group’s Ag network on August 3, has already been tweeted by Ellen DeGeneres and featured on FOX News, NPR, and local news outlets across the country as well as media in Canada and Australia.

“Carbon Media Group’s number-one mission is to connect our communities with content that gets them engaged and excited,” says CEO Hyaat Chaudhary. “It’s thrilling for us when videos like Derek’s resonate not only with farmers and outdoor enthusiasts, but throughout the digital world.”

Klingenberg’s viral videos are part of Carbon Media Group’s YouTube network. Carbon Media Group is the #2 Global Sports Multi-channel Network (MCN) based on subscribers and views in 2014.

In addition to their expansive network of digital properties, Carbon Media Group works with national brands including consumer giants such as Chevrolet, Energizer, Michelin, and The Home Depot.

In addition, its Ag network caters not only to consumer brands, but also works with farming leaders such as AGCO, BASF, Bayer CropScience, DuPont, John Deere, Monsanto, and Syngenta-to create innovative digital advertising campaigns tailored towards this audience.

Source: AgriMarketing

FOR MEDIA & PRESS INQUIRIES:

Luke Capizzo
248.258.2333
pr@carbonmediagroup.com

Detroit Free Press: Content Provider Acquires Properties

The Bingham Farms-based company that produces digital content for its 500-plus websites for outdoors enthusiasts has acquired 36 digital properties from a Texas firm that builds and fosters online communities.

The largest website Carbon Media is adding to its lineup is Homesteading Today, which helps people with advice and best practices about living self-sufficiently on topics such as agriculture and homemaking. It has close to 48,000 active participants and reached more than 750,000 unique visitors monthly, according to Carbon media.

“Carbon Media Group is committed to creating, curating and sharing the most compelling content for a wide variety of outdoor enthusiasts,” said CEO Hyaat Chaudhary about the deal with San Marcos, Texas-based Group Builder. “From fishers to farmers, this acquisition further enhances our position as the leading provider of digital content focused on the outdoors, action sports and agriculture.”

Source: Detroit Free Press

FOR MEDIA & PRESS INQUIRIES:

Luke Capizzo
248.258.2333
pr@carbonmediagroup.com

AgriMarketing: Carbon Media Acquires 36 Digital Properties from Group Builder

Carbon Media Group, the largest producer of digital content for those who live, work and play outdoors with a network of more than 500 websites, announced the acquisition of 36 digital properties from San Marcos, Texas-based Group Builder, a company focused on building and fostering online communities. Hyaat Chaudhary, CEO of Carbon Media Group, made the announcement.

The acquisition continues to build upon Carbon Media Group’s clear leadership in the digital media and content creation space for outdoor enthusiasts.

The largest website in the acquisition is Homesteading Today, a digital community focused on providing information, tips and best practices for creating a lifestyle of self-sufficiency, with topics including agriculture, livestock, country living, homemaking and more. The website boasts nearly 48,000 active participants and reaches more than 750,000 unique visitors each month.

“Carbon Media Group is committed to creating, curating and sharing the most compelling content for a wide variety of outdoor enthusiasts,” said Chaudhary. “From fishers to farmers, this acquisition further enhances our position as the leading provider of digital content focused on the outdoors, action sports and agriculture.”

Carbon Media Group is the world’s largest digital media property focused on creating and sharing content for a wide variety of outdoors activities, reaching more than 22 million unique visitors a month according to ComScore. This makes Carbon Media Group a top 20 sports property in North America-a distinction shared with high-profile sports networks such as ESPN, Yahoo! Sports and Bleacher Report.

In addition to their expansive network of digital properties, Carbon Media Group works with national brands-from consumer giants such as Chevrolet, Energizer, Michelin, and The Home Depot to AGCO, BASF, Bayer CropScience, DuPont, John Deere, Monsanto, and Syngenta in agriculture-to create innovative digital advertising campaigns tailored towards its audience.

Source: AgriMarketing

FOR MEDIA & PRESS INQUIRIES:

Luke Capizzo
248.258.2333
pr@carbonmediagroup.com